Business Chief Europe Magazine March 2015 | Page 18

BUSINESSFRIEND
IS THE WAY we do business about to change ? The hectic schedules of professionals across the whole of Europe are being increasingly congested by apps and software functions designed to make the average working day more manageable .
From catching up on news to filtering through endless contacts , there is an app for all occasions .
Since launching in 2008 to October 2014 , Apple has seen 85 billion apps downloaded from its App Store , and the number of work-related entries to the market is growing all the time .
Helping to remove the need for an app to serve every function is businessfriend , a platform designed to host all professional collaboration and social interaction with a suite of features in one user interface available on all devices .
Grand launch Launched in January at CES , a packed technology innovation event in Las Vegas , founder and CEO Glen White expressed his optimism both in the reception received at the show and for future uptake of the app .
He said : “ We are super excited with what we have created and have had an amazing response to people signing up to the site and downloading the apps … it is growing fast and we will use our social media to drive more users to the application .”
White is also excited to incorporate more brands into its newsfeed service , which uses RSS feeds to keep users up to date based on the sectors or industries they choose to follow .
“ We ’ ve tried with our content feed to provide news from the mainstream brands whether it be sport or tech or entertainment … it allows you to choose your area and the specific brands within that that you ’ d like to see ,” He added .
“ We will expand to around 120 brands in the next three months . That
18 March 2015