WHY FOOTBALL MANAGEMENT IS SERIOUS BUSINESS
on one side and also the clubs we work with including Milan , Arsenal , Liverpool , and Real Madrid ,” Cavic added . “ When we initially began talking to the clubs it was difficult to convince them to move away from merchandising of things like kits and shirts .
“ We put a huge amount of effort into the legalities behind merchandising to favour the virtual arena , and once Real Madrid came on board it became easier to work with other clubs . It is a new revenue stream for them and a great way of engaging with fans .”
When collaborating with Real Madrid , the wealthiest football club on the planet , Top Eleven agreed to sign up thenmanager Jose Mourinho as a brand ambassador and face of the game , a move which has opened the door to many more sporting partnerships and economic opportunities .
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