MARKETING
tailored content , which can be a godsend for brands struggling to communicate to different communities simultaneously . Targeting the entire age 35 + age group with erectile dysfunction and weight loss adverts doesn ’ t sit well .
BR EME : Can you outline a company that has used social media advertising effectively ? GP : Pact Coffee , a subscription coffee service built by ex-Airbnb expertise , ran a series of hugely successful Facebook and Reddit advertisements .
They spoke to their audience like friends , not leads , explaining what they offer in plain English without any forced hashtags . They were marketing in a very personal space , and treated it as such . Any other approach is better suited to traditional advertising .
BR EME : Are social media sites like Ello a flash in the pan or something
36 March 2015