Business Chief Europe Magazine March 2015 | Page 57

FERTIN PHARMA
mean manufacturing will be closer to the future consumer pool . With the R & D centre built and a factory construction underway , the company is striding ahead in its international plans .
Birn said : “ Those countries that are considered emerging markets are the countries where we consider the economy to be capable and ready for our products . And when those markets open up for things like smoking cessation methods , we will invest . You see these nations are tightening their tobacco regulations again and again , and that is probably a good indication that smoking cessation is becoming a popular trend in those markets .
“ In India , that regulation is already in place so it makes sense to invest there . We have a very structured and discipline approach as
Medicated gum is the company ’ s main product offering

SUPPLIER PROFILE

RESINAS SINTETICAS

Resinas Sintéticas is a leading global manufacturer of rosin-based derivatives . Vertically-integrated into the supply of the raw material , Resinas inspires confidence in customers wary of instability and volatility in other suppliers . As the main gum rosin producer in North America , Resinas is a local supplier to American companies . Mexico ’ s additional solid trade agreements with Europe , Asia and South America make Resinas the world ’ s reliable supplier of choice .
Website : www . resinas . com www . fertin . com 57