MANUFACTURING
Professors on our advisory board in regards to nicotine science and we do collaborate a lot with universities and get a lot of benefits out of it ; and I hope they do too . We have been working with several of them for many years so I guess if they didn ’ t get anything out of it they wouldn ’ t do it .
“ I certainly think it helps the products we make , we are not making oncology or cardiovascular products or anything like that . But still our products are made with the purpose of improving people ’ s quality of life and health and to get them off a habit which is definitely very dangerous . So there is a definite purpose to what you develop and manufacture .
“ We only develop and manufacture , then we partner up with the marketers who bring the products to the channels , patients and consumers under their own developed brands . We work with some of the leading pharmaceutical companies such as Novartis and Glaxo Smithkline .
Quitt nicotine gum is one of Fertin ’ s own products available for license and supply . Its customers sell the products under their brands , and it could be sold as Fertin ’ s own label as well . The firm does packaging too but its customers develop the strategy and marketing .
Set for growth Birn stated Fertin has a clear 2020 strategy and the aim is to become one of the global leading companies within nicotine over the coming years , by broadening the firm ’ s position
“ We have some quite renowned Professors on our advisory board in regards to nicotine science and we do collaborate a lot with universities and get a lot of benefits out of it ; and I hope they do too .”
– Søren Birn
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