Business Chief Europe Magazine March 2015 | Page 63

MANUFACTURING our research areas to realise our ambition of continuously developing next generation products providing smokers access to more and more efficient smoking cessation treatment .
“ In cessation from whatever tobacco product a person is using , they might need help to actually manage their craving while they are seeing their habit of using the tobacco product reduced incrementally . And we are very aware that some people like gum , but some like other products and we think there are new , innovative product offerings that are relevant and will come to the fore .
“ We do have a part to play because we have a platform and 25 years experience in this field . So I think we are one of the most knowledgeable companies in the world in terms of smoking cessation so we want to expand on that and create growth parameters we can succeed at in the next 5 to 10 years .”
There are many reasons why you smoke , it can be social or for relaxation or stimulation . There are a lot of reasons and examples , but the common denominator for people who are using tobacco products is the fact they get addicted to nicotine ; some get very addicted and others not so much . But it is an addiction to nicotine regardless , and Fertin see this as a bad issue with huge potential to serve this vast group of people . They are set to assume a leading position in the global smoking cessation , and possess all the expertise needed to achieve such a feat .

Company Information

INDUSTRY
Manufacturing
HEADQUARTERS
Vejle , Denmark
FOUNDED
1915
EMPLOYEES
600
REVENUE
700 mio . DKK
PRODUCTS / SERVICES
Medicated Chewing Gum www . fertin . com 63