10

Build a fit-for-purpose organisation

It has been found time and again that simply dropping a group of digitally competent individuals into the middle of the traditional organisation will not work . Tissue rejection - which happens quickly and brutally - usually smothers and discourages even the most motivated group of digitally oriented individuals . In order to get the best out of this talent , companies need to build an agile culture of experimentation and learning through failure – they should make decisions at speed and be encouraged to experiment .

28 March 2016