Business Chief Europe Magazine March 2016 | Page 39

WE turn no into now

Marketing wants new digital services . Finance instant monetization , and IT is left balancing these expectations with reality . With Transformative IT from Ericsson , operators become more agile to say yes , now .
We Turn Network Evolution into Business Revolution Our telecommunications world is characterized by two mega-trends : a continuously rapid increase of mobile data traffi c mainly driven by video and the emerging Internet of Things . Today almost 50 percent of mobile data traffi c is video , whether live , on-demand , or usergenerated . In the year 2021 video will already generate 70 percent of the worldwide mobile network traffi c . Ericsson is the only industry player that provides service providers and the broadcast industry alike with a complete end-to-end portfolio from content creation and distribution to network transformation to experiencecentric Managed Services . In the emerging networked society a fl exible and effi cient infrastructure will help operators to build offerings towards new value chains , support millions of different services and devices and work perfectly where ever people want to connect .
Achieve Business Agility with Transformative IT Transformative IT can help operators manage the complexity of change , speed the adoption of new technologies and add intelligence to the end result . This IT-intelligence is a prerequisite for networks and systems to support the real-time transactions , real-time insights and real-time automation necessary to satisfy user requirements . Transformative IT makes operators agile and offers them the Power of Yes , turning No into Now .
Ericsson as a Transformation Partner for Telefónica Germany As the world ’ s leader in mobile infrastructure , telecoms services and OSS / BSS , Ericsson is proud to support Telefonica Germany in their network transformation after the E-Plus acquisition . One example of such BSS transformation is Online Charging . The Online Charging System from Ericsson has already been in use by Telefonica in Germany for their initially 12 million prepaid subscribers . Now Telefónica in Germany expands its online charging system to support all 30 million prepaid subscribers . The expansion results in the largest prepaid online charging implementation in Western Europe . Extending the Ericsson Online Charging System represents an important step towards the crucial OSS / BSS harmonization and network consolidation of these previously separate mobile networks .
Furthermore Ericsson supports Telefónica in Germany as End-to-End Partner in their Network Consolidation in various areas , such as providing turn-key transport solutions for the Optical Backbone and the Microwave Network or creating the VoLTE service for their end users . Ericsson leads the transformation of the world ’ s most advanced operators to achieve the agility required to thrive as a digital enterprise and extract value from the Networked Society . Ericsson provides the industry ’ s most comprehensive and integration-ready mobile infrastructure , telecoms- and broadcast-services and OSS / BSS portfolio . 115,000 professionals with global experience and deep ICT knowledge make sure , that our customers always stay ahead .
www . ericsson . com / spotlight / transformative-it