TECHNOLOGY
Telefónica Deutschland has at the moment , but we don ’ t intend to leave matters that way . We plan to implement more than 10,000 LTE base stations this year and that will make a significant difference in this market . As the leading digital telecommunications company , we aim to deliver the best network experience to our customers with our mobile network by 2017 , though of course our strategy is to continue to expand our mobile coverage continuously after that date .”
To do this , having the best and most dependable network is merely a necessary tool . What really matters is delivering a quality experience to the customers , he emphasises . “ This is what we call end-to-end customer experience , and is a combination of the quality of the underlying technology , the device and the application our customer is using . To do that we are investing in optimisation and optimisation tools as well as monitoring customer experience and reacting to problems in the service , whether this is an outage caused by the network or a performance issue caused by the network itself or anything else that impacts upon it .”
One key example of an optimisation tool that will really make a difference is the adoption of self organising network ( SON ) technology . “ I truly believe we are one of the most successful operators of SON tools , which automate to a very large extent the tasks that traditional maintenance and troubleshooting methods would really struggle to keep up with today . The way it used
Telefónica Deutschland is responsible for more than 43.3 million accesses – making it the German market leader
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