TECHNOLOGY optimisation and also for our consolidation programme .” Telefónica Deutschland is also implementing tools to measure the end-to-end customer experience . One way to do this is to collect customer feedback but this is unreliable and subjective . A much better way is to use advanced diagnostics to gain insight into the entire ‘ experience chain ’ as he puts it . “ It ’ s a way of monitoring not just the network behaviour but to see what devices our customers are using and what applications are running on them . After all , customers don ’ t differentiate between the device , the network and the application – they just want it to work , and that is precisely what we mean by customer experience . But to be clear : always ensuring data protection has the highest priority . In accordance with the statutory regulations , we only use fully anonymised information and conclusions cannot be drawn about individuals .” Yet a further goal for this year and next is to advance in the virtualisation of the network ,

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