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Smiffys is the leading fancy dress brand across the UK and Europe . Company Director Dominique Peckett explains why the industry just keeps growing
WRITTEN BY NELL WALKER
IF YOU ’ VE EVER stepped foot in a fancy dress shop , Smiffys is a brand you will be familiar with . Operating under the umbrella of parent company R H Smith , established in 1894 , Smiffys supplies costumes , wigs , and accessories across the UK and Europe , and Director
Dominique Peckett fell into this family business almost by accident .
“ It was never really planned ,” she says . “ I finished university and my plan was to go into political research , but my father asked me to join what was then a very small business , and I loved it . It ’ s
6 March 2016