TECHNOLOGY
Lebara different ?
“ It comes back to our customer base ,” Bastin says . “ For Skype and Viber to work you need a smart device at both ends . Many of our customers will be calling someone who may only have a standard landline , and therefore can ’ t take advantage of smart features . We also have a well known brand and loyal customer base , who use Lebara in preference to other apps because they can still maintain contact in a cost-effective manner .”
Talk was the first of Lebara ’ s new digital product to be released . It was launched in 12 countries in early 2015 , and current Talk customers are reaching as far apart as south-east Asia and North America . Digital technology has made the transition from a Europe-based company to a global company far simpler than in previous years , with Lebara in control of the pace of change .
‘ The founders have set a vision , funded it , and driven it through . They have a clear strategy powering the team to drive effective delivery for global growth ’
www . lebara . com 65