Richard Bastin
TECHNOLOGY
“ If we wanted to launch in a new country with an MNO partner , it would typically take many months because of all the new technology and complexity involved . We managed to break into 12 countries in the space of a few weeks , which you can only do on a digital platform by downloading straight from the app store .”
Lebara hasn ’ t stopped at simply enabling better communication . Its next product , Play , is an entertainment platform and is similarly inspired by the ever-growing migrant community .
“ Our ambition is to launch multiple products to the migrant community , that enrich their lives . We set ourselves some challenging goals , and Play is something completely different to anything Lebara had done before . It connects customers to home , with a rapidly growing fullylicensed catalogue of over 3,000 films and 150 TV channels so that they can view real content legally from home , rather than being limited to only what is available in their new country . We already have many thousands of our customers using the service , and we ’ re delivering over a petabyte of content a month through the Amazon platform .”
Relationship with customers Lebara has another unique way of managing its relationship with customers and ensuring their loyalty – by employing many members of its target market .
“ A large percentage of our employees are migrants , meaning we have a huge wealth of
Key Personnel
Richard Bastin
CTO
Richard has over 25 years IT experience in a variety of industries , including financial services , e-commerce and now telecoms . Richard has led teams to deliver market leading and award winning solutions for blue-chip companies , as well as rapidly growing startups . Richard has used his Digital experience to transform Lebara from the single product European focused business that it was in 2014 , to the multiproduct Global business that it became in 2015 .
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