INTERVIEW
The company understands that , while still a niche industry , fancy dress has changed with the times . The concept of costume parties in the Western world began with 18th century masked balls , which maintained their novelty through the years . Now , the industry is more popular than ever : “ The fancy dress industry has expanded dramatically . Halloween has become a lot more prevalent , and so many more people celebrate it . Virtually every supermarket and pound shop sells Halloween-related products now , and not just costumes , but snacks and decorations too . It has helped the fancy dress industry ’ s growth and customers ’ access to it .”
The company has a Leeds-based team of 15 designers who undertake
8 March 2016