A FRESH PERSPECTIVE of the motoring world ’ s greatest ever icons , the MINI . A landmark project for the company and for Wortmann , the risks associated with modernising a proven legend were obvious – the brand had succeeded , its place in history safely secured . If the relaunch was going to be pulled off , a fresh perspective was needed .
“ One reason why BMW took me on board was to bring a different approach into automotive , this having come from Unilever and Calvin Klein ,” Wortmann says . “ For me it was a once in a lifetime chance to be allowed to relaunch a brand
“ The Z8 for me is still one of the most perfect pieces BMW has ever made ”
– Hildegrad Wortmann , BMW ’ s Senior Vice President of Product Management and Brand
BMW Z8 , 2000 / 03
© BMW AG
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