“ If something goes wrong , what is the worst that can happen ? In most cases , the answer to that is nothing ”
– Hildegrad Wortmann
A FRESH PERSPECTIVE
HILDEGARD WORTMANN : A BRIEF BIO
Hildegard Wortmann is in charge of the planning , steering , and controlling of the worldwide BMW product portfolio . Within this function she is responsible for the business areas Connectivity and eMobility .
Together with her international team , Wortmann has launched the innovative BMWi sub-brand with its latest products BMWi3 and BMWi8 as well as adding new family members to the range like the all new BMW 4 Series Gran Coupe .
Entering the BMW Group in 1998 she was in charge of the MINI relaunch and global brand management which is still considered an iconic brand case . Since 2010 she is heading the worldwide product management for BMW .
Wortmann has a strong international background in global marketing , branding and communication as well as product strategy . Having studied business science , she also holds an MBA ( London ). Wortmann started her career with Unilever where she held various positions in product , international brand management in several countries and finally moved on to the luxury goods business of Calvin Klein at Unilever .
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