TECHNOLOGY
UNILEVER IS HOME to some of the world ’ s most powerful brands . It is unlikely that your weekly shop doesn ’ t contain one of its hundreds of household products , but such a leading market position does not maintain itself without tireless behindthe-scenes improvement programmes .
Investing in smaller companies is one such way that Unilever remains at the cutting edge of manufacturing . Recognising the limitations of immense size versus the ability to adapt quickly to technological change , Unilever Foundry touts the best startup talent around .
We asked Aline Santos , Unilever ’ s EVP Global Marketing , about the importance of startup collaboration .
How important is collaboration with startups to Unilever ? We all know that the explosion of new marketing technology and
24 March 2017