Tom Wadlow
EDITOR ’ S COMMENT
Foot on the pedal
HELLO AND WELCOME to a bumper March edition of Business Review Europe .
We feature exclusive insights from many household names this month , starting with BMW and its branding boss Hildegard Wortmann , who masterminded the successful return of the MINI . I spoke to her about the move from cosmetics at Unilever ’ s Calvin Klein to the automotive sector , and how a passion for motoring is realised every working day . Sticking with motoring , our top 10 by Jess Shanahan looks at Europe ’ s top manufacturers , with BMW unsurprisingly making an appearance .
Wortmann ’ s former employer Unilever also contributes this month , answering our questions on how it leverages the disruptive power of some of the most innovative start-up companies out there .
Our cover feature comes from ecommerce giant ao . com , which has steadily become a go-to online portal for essential household appliances , technology and much more beyond . Find out how the company plans to take its impressive growth even further in months to come . Finally , a nod to our feature with HP , where I interviewed Volker Schmitz on the printing and personal systems specialist ’ s supply chain operations . As ever , join the debate @ BizReviewEurope Enjoy the issue !
Tom Wadlow
Editor tom . wadlow @ bizclikmedia . com