AO . COM
possible . For example , if your delivery is due today and it hasn ’ t been delivered yet the most likely reason for the call is you want to know what time it ’ s arriving . Instead of putting you into a frustrating menu system , we just tell you what time it ’ s due , and if there ’ s something else you need we can put you straight through to talk to somebody who already has your order on their screen . Integrating the best of breed telephony product with our bespoke CRM platform has yielded some very positive results for both our customers and our employees .”
Continuous innovation “ It ’ s my role to ensure tech brings a benefit to the company , and that it is never a reason why we can ’ t progress ,” says Warne . “ It ’ s always been about how we can make the shopping experience more amazing than it already is . Part of the technology function I manage is about taking the abundance of ideas we have and turning them into reality as quickly as possible to deliver tangible results .”
With an IT and technology team of over 100 , spread across multiple locations and territories , the opportunities to innovate are numerous , but ao . com has its own unique way of producing fresh thinking .
Warne explains one of
Adam Warne ao . com Group IT Director
50 March 2017