TECHNOLOGY fresh take on delivering online content . This attention to detail along with its relentless focus on its customers ’ needs has led to its business having a consistent Net Promoter score of 80 and being rated 9.5 / 10 by Trustpilot .
“ There ’ s nothing more frustrating than being at home all day waiting for a driver to turn up ,” Warne says . “ We wanted to provide a mobile app to track exactly where a delivery is , so a customer only has to be in for a small part of their day . The app proves an accurate ETA of when the delivery will arrive and also empowers the customer to take control of their order , providing the ability to do a number of things , including changing their delivery day .” Another avenue that ao . com has developed has been product content . Not content with providing 2D images and a technical specification , the company has pulled out all the stops to offer something special . “ We want to provide the right kind of content for customers so they can make the right decision for what they want ,” Warnes explains . “ We have gone to great lengths to create our own 3D models of products – we literally rebuild products in 3D with millimeter accuracy and render them to a lifelike quality - I think Pixar would be jealous ! “ We also use these 3D models in our product videos . It ’ s just one of the unique differentiators that allows us to show customers how the technology works on the inside of the products . For example , customers can see how a Direct Drive Beltless washing machine works . You can ’ t get this insight anywhere else online , and certainly not in a high street store .” Having taken its networking , logistics , and customer platforms to the next level , Warne and his teams have demonstrated the awesome transformative power of technology . Always keen to move faster than its industry peers , ao . com is now eyeing yet more product categories and further European expansion . With a winning combination of talent , technology , and partners , the business is set to continue as a success story for years to come . www . ao . com 63