TECHNOLOGY
If a financial adviser asked a prospective client about the value of his combined assets , or how much his pension is worth , it ’ s unlikely that the client could respond with precise figures . “ People usually don ’ t know the answers to those questions ,” says Gil Tsabar , Chief Information Officer at Meitav Dash , one of Israel ’ s leading investment houses . “ And they don ’ t like to ask them because they ’ re afraid of the answers .”
Three years ago , Tsabar and the IT team at Meitav Dash set about transforming the firm ’ s systems , processes and , most importantly , the way it interacts with its customers in the digital age . The company — which manages mutual funds , investment portfolios and pensions , among other purpose funds — realised that overhauling its tech capabilities would provide it with a competitive advantage .
As it stands , Meitav Dash controls over US $ 37 billion on behalf of private , business and public sector clients . In 2014 , it had already developed a plan called ‘ 2020 ’ to outline the steps needed to facilitate the process of modernization .
Setting goals “ We had a few targets that we put in front of us ,” Tsabar explains . “ One of them was to provide a much better service to our customers , especially the young ones that don ’ t want paperwork in their homes , or to wait for 20 minutes on the phone to find out their account information .”
en . meitavdash . co . il 89