Business Chief Europe Magazine March 2017 | Page 98

In a constantly changing , competitive industry CBC Group is using IT to gain an edge

Israel ’ s Central Bottling Company Group ( CBC Group ) is realising the transformative power of technology . As a leading beverage producer and distributor , the company brings some of the world ’ s most distinctive brands to households across the country . We speak to the company ’ s CIO , Adit Shroitman , who has spearheaded IT development across the business , which has saved both time and money .

Alongside keeping internal operations running smoothly , Shroitman ’ s remit now comes into contact with rapidly changing health regulations , consumer preferences , and incoming competition . Day-to-day , she is tasked with leading the information systems unit in CBC Group , with overall responsibility for providing IT services with a focus on quality . Having secured major contracts with such companies as Heineken and Coca-Cola , the impetus to innovate has led the company to its current dominant position in Israel .
Operations All told , CBC Group controls eight companies based in Israel based on a mutually beneficial synergistic operational model . Furthermore , the Group