Damiano Marabelli , Central & Eastern Europe Business Unit CIO , The Coca-Cola Company , discusses IT ’ s role in facilitating a ‘ Total Beverage ’ transformation

T he Coca-Cola Company ( TCCC ) needs no introduction , seeing as it is one of the world ’ s most recognisable brands . Maintaining that privileged position requires the input of all of its different departments , and , in this regard , IT is no different . Damiano Marabelli is in charge of the company ’ s IT operations in one of its biggest business units ( BUs ), as he explains : “ I joined TCCC as ‘ Central & South European BU IT Client Engagement Director ’ at the beginning of 2013 . Then I was asked to structurally merge the IT operations of the above BU with the Russia , Ukraine and Belorussia BU , creating the second biggest BU outside North America : the Central & Eastern Europe Business Unit ( CEE BU ) with its headquarters in Athens ”.