THE COCA-COLA COMPANY
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Damiano is guided in his role by the objectives previously set out by Barry Simpson , Senior VP and Chief Information Officer at TCCC , who two years ago articulated a digital transformation programme known as ‘ Digitizing for Growth ’. The three main objectives of the program are : ‘ digitizing for the Consumer ’ by creating more personalised , predictive and emotive experiences by harnessing data and analytics ; ‘ digitizing for the Customer ’ by building new routes to market and forging additional partner-
MARCH 2020