Business Chief Europe Magazine March 2020 | Page 33

DOES WOLTERS KLUWER TAX AND ACCOUNTING HAVE A PARTICULAR ROAD MAP FOR GEN Z CUSTOMERS ?
Wendy Rowe
other cyber events , it ’ s a ‘ not if , but when ’ situation .
Cybersecurity will become a common thread within every business process in the Gen Z future . We ’ re already seeing that with product development . You simply cannot bring a product to market without considering and highlighting its cybersecurity strengths . Gen Z is also the first generation that will receive ‘ threat from within ’ training as the norm , which will completely re-shape day-to-day information handling as the threat landscape accelerates .
DOES WOLTERS KLUWER TAX AND ACCOUNTING HAVE A PARTICULAR ROAD MAP FOR GEN Z CUSTOMERS ?
We certainly have Gen Z in mind . CCH OneClick isn ’ t a platform ; Gen Z doesn ’ t want platforms . They want workspaces where they can access everything they need easily and work virtually with clients from a single place . These are visual spaces where both they and clients can log in and communicate and exchange documents easily throughout the year . Live Chat , social media-like feed updates , these are all priorities and it ’ s a nod to the
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Wendy Rowe

EXECUTIVE PROFILE Wendy Rowe has been a visionary and strategic product leader in financial technology for over 25 years and continues to be a key influencer in the applied vision for cloud technology in the tax and accounting space . Rowe is Director of Product , Vision and Strategy for Cloud Strategy Operations , Wolters Kluwer Tax and Accounting , and has been with the company for 19 years , focused on operational planning and delivery of strategy . She holds an MBA from Henley Management College and is a Chartered Tax Advisor . europe . businesschief . com