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Real Madrid continues to be the most valuable football team in Europe , having been a major player in the business since the 1950s . It is perhaps unsurprising that the team has swept up a considerable number of awards , particularly over the last two decades . Real Madrid was honoured as the FIFA Club of the 20th Century in 2000 , and then received the FIFA Centennial Order of Merit four years later . It has also won 65 trophies in domestic football ; 33 La Liga titles , 19 Copa del Rey , 11 Supercopa de España , a Copa Eva Duarte , and a Copa de la Liga .

Sponsors include : Adidas , Audi , Emirates , Nivea and Mahon , with Adidas acting as the primary manufacturer for the team ’ s kit since 1998 . In 2019 , Real Madrid signed a kit deal extension with Nike that would see the sports provider through as the official manufacturer for the team until June 2028 . This deal is worth a record US $ 113mn a year , in addition to 20 % of team merchandise sales . MARCH 2020