There is only one certainty in uncertain times – the need to innovate . We talk to INSEAD ’ s Professor Nathan Furr to discover how to reframe uncertainty to unleash possibility
Discover the upside of uncertainty to unleash innovation
WRITTEN BY : KATE BIRCH
There is only one certainty in uncertain times – the need to innovate . We talk to INSEAD ’ s Professor Nathan Furr to discover how to reframe uncertainty to unleash possibility
Uncertain times are a catalyst for innovation acceleration . But first you must face the fear of uncertainty . So says Professor Nathan Furr on a video call with Business Chief from his home in Paris .
And Furr should know . Because , as well as teaching innovation and technology strategy at INSEAD , arguably the world ’ s leading business school , the Professor has spent the last two decades interviewing innovators all over the world .
“ Nothing could be more important , in the long run , than innovation and experimentation ,” declares Furr . “ We live in a world of constant change and the only way forward in a world of uncertainty is through experimentation . We must recreate ourselves and our organisations , step by step , all the time – otherwise , we become obsolete with time .”
Furr points to Amazon founder Jeff Bezos as a leader obsessed with this concept of constant recreation . “ He named the building where he worked ‘ Day 1 ’ to remind everyone that the moment they start to sit back and think they have arrived is the moment that decline will set in ,” says Furr .
36 March 2023