Business Chief Europe Magazine March 2023 | Page 41

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Borders vs Barnes & Noble is a case in point . The major difference between success and failure in this case came down to how Barnes & Noble actively and constantly framed the threat created by Amazon as an opportunity to do business in new and different ways , leading to a very positive response .
Uncertainty ability – discovering possibilities So , what skillsets or qualities must leaders leverage to transform uncertainty into opportunity ?
Furr talks about the idea of ‘ uncertainty ability ’ – the ability of an individual to discover the possibilities in an uncertain world – and says that leaders today have an incredibly powerful opportunity to demonstrate uncertainty ability because their teams look to them as a source of courage and vision .
“ Authentic courage and vision always embrace and admit that not knowing and failure are natural obstacles on the way to transformation and success ,” he says .
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