Business Chief Europe Magazine March 2023 | Page 48

Masters of Scale
PEOPLE | LEADERSHIP PODCASTS

Masters of Scale

Number of episodes 339
Overview More than just business interviews , original podcast series Masters of Scale hosted by Silicon Valley entrepreneur and LinkedIn co-founder Reid Hoffman is all about thinking boldly and differently . In each episode , Reid introduces a different theory on how successful businesses scale and then goes on to test and turn the validity of each theory via interviews with legendary business leaders about their path to scale with cameo appearances from other leaders and voices . One episode features former President Barack Obama discussing ‘ the right moment to act ’ with a cameo appearance from the Black Eyed Peas . This concept results in an original format that demonstrates just how companies can grow from zero to infinite and shows how big concepts and simple hacks can change everything . Other big minds Hoffman has picked include Mary Barra , CEO of GM , on the company ’ s pandemic pivot ; executive chairman of The Walt Disney Company , Bob Iger , on how acquisitions become an ecosystem ; and Melanie Perkins , CEO of Canva on the secret power of onboarding . Among recent interviews : Cisco ’ s John Chambers reveals his tried-and-tested playbooks to success ; while Mercedes-Benz ’ s CEO Ola Kallenius discusses reinventing the brand for an all-electric future .
Must-listen episode
Do things that don ’ t scale – Airbnb co-founder and CEO Brian Chesky says that if you want your company to truly scale , you first have to do things that don ’ t scale . Here , he shares Airbnb ’ s route to crafting what he calls an ’ 11-star experience ’.

“ A great leader ’ s drumbeat doesn ’ t force people to follow them ; it inspires them to want to move in the same direction ”

Reid Hoffman Silicon Valley entrepreneur , LinkedIn co-founder and host of podcast series Masters of Scale
Reid Hoffman
48 March 2023