PURPOSE | EMPLOYEE EXPERIENCE
In a hybrid working world , gamification of corporate learning can deliver more motivated and engaged employees and teams – which is why more firms are signing up
Last year , as part of a company-wide strategy to promote digital transformation among employees , global banking group BBVA introduced a new and improved upskilling system .
Designed to reinforce , update , and deepen employee knowledge , the training system was created in a digital , gamified environment where employees can decide their own development pathway and learn via different methods , from videos and podcasts to simulators and game-based learning experiences .
Courses completed in the new system increased sevenfold in the first 48 days , compared to the bank ’ s previous digital learning platform .
For BBVA , recently named Europe ’ s most sustainable bank by S & P for a third consecutive year , gamification is an extremely important element of its training system design – as it helps to “ cement employee motivation and engagement and therefore commitment to development ”, says Pilar Concejo , BBVA ’ s Global Head of Learning . “ It allows us to design experiences in which employees feel much more identified and increase their level of commitment to the learning process .”
And what business wouldn ’ t want to achieve that ? Having a workforce that is motivated , engaged , and committed is the holy grail in post-pandemic business – where hybrid working reigns supreme , digital transformation is accelerating and employee burnout is rising . businesschief . com 53