Companies are migrating from co-branded swag manufactured in bulk to more thoughtful , personalised and green gifts , as corporate gifting grows post-pandemic
PLAY | CORPORATE GIFTING
Companies are migrating from co-branded swag manufactured in bulk to more thoughtful , personalised and green gifts , as corporate gifting grows post-pandemic
WRITTEN BY : KATE BIRCH
While working as the manager of multiple urgent care clinics in Tacoma , Washington , Lou Elliott-Cysewski came up with an idea that would change her future and that of the planet .
“ My dedicated team and I were often given gifts like cheap plastic tumblers decorated with motivational quotes as a ‘ thank you ’ for our hard work . I grew tired of these gifts , which I felt reflected a lack of care for the providers working hard at the understaffed clinics .”
Upon discovering that the swag industry ( promotional products ) was nearly 80 % waste ( more than US $ 24 billion in corporate swag is binned each year ), Lou saw an opportunity to leverage corporate procurement activities to solve global problems like waste , climate change and equity .
In 2018 , Lou founded Coolperx , with the mission “ to transform the swag industry from a toxic polluter into a credible , brandbuilding force for people and the planet ”.
Today , Coolperx is not just a multimilliondollar mission-driven business , but the first net climate-neutral and social purpose merchandising company in the world helping some of the world ’ s
businesschief . com 89