PLAY | CORPORATE GIFTING
Gifting – pivot to priority in a hybrid post-pandemic world Taking a mindful approach to the items a company sends as gifts doesn ’ t just make a difference to the planet – It can also make a difference to the relationships a company has with its customers and employees .
After all , gift-giving , at its core , is all about relationships . “ Whether we like it or not , we look at gifts as a reflection of how someone feels about us ,” says Lou . “ They have the power to make us feel appreciated , approved of , and valued , or disregarded , snubbed , and taken for granted . Done well , swag can increase feelings of goodwill and belonging , which in turn can lead to greater job performance , satisfaction , and loyalty .”
Corporate gifting has always been an important strategy for businesses in building connections and driving loyalty with employees and customers , but during the pandemic it became even more vital as a tool to “ support business goals and KPIs for multiple stakeholders ”, says Steven – and is expected to continue , as companies look for new ways to motivate and manage remote workforces and connect with clients .
Steven explains how during the Covid- 19 lockdown in 2020 a growing number of organisations identified gifting as a way of strengthening and building connections
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