TECHNOLOGY
THE IMPACT OF DISRUPTIVE TRENDS ON THE D ! CONOMY
Don ’ t let disruptive trends destabilise your network : the digital economy , or d ! conomy , which formed the key theme at this year ’ s CeBIT in Hannover , represents a fundamental shift in the way business is carried out
WRITTEN BY : ALESSANDRO PORRO
FROM A TECHNOLOGICAL standpoint , digital transformation of the world economy is a natural fallout of several recent major trends such as the Internet of Things , Big Data , and Cloud .
From a business standpoint , an economy based on digital technologies means a shift in the old interdependencies and value chains . In this world , digital technologies are actually driving and redefining old businesses . The technology sector is sometimes too quick to proclaim any and every new trend a ‘ driver for business ’. However , with the d ! conomy the claim is justified . It is the most convincing recent example of technology as a business transformer . By innovating processes , some of the most traditional companies are
16 May 2015