SUPPLY CHAIN

It needs to be structured in accordance with the needs of the customer .

“ Our customers are so important to us . If you are a logistics provider and you have a system in place , that system is there to deliver value to your customers . Sizeable customers will have some pretty strong customisation requirements . So even if you have a system that is producing a lot of reports , for instance , if you don ’ t customise that report , the customer will be unhappy . That ’ s one thing we do , meaning we can help the logistics provider give a much better information service to its customer by creating

that business intelligence layer .”

Zinnovate knows that customers have their own preferences and should have perfect visibility of their processes . Whether producing status event messages , freight documents , orders , or invoices , customisation is important . Nilsson says that the small but valuable degree of system customisation Zinnovate provides raises customer appreciation by 100 percent , and has led the company to achieve some very forward-thinking customers :

“ We start by giving advice ,” he says . “ We conduct customer meetings , they pick my brain , and it ’ s a fantastic opportunity

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