Business Chief Europe Magazine May 2016 | Page 56

RSA GROUP

Through radical restructuring RSA has been restored as a major force in the global insurance industry : to sustain it in a leading position it has more to do to cut cost and improve processes , something that is being delivered by its IT and procurement teams

Today ’ s insurance market is a crowded place with a lot of upstarts jostling for attention online – still , of all businesses it is surely one of the most dependent on trust . Royal & Sun Alliance or RSA as it has been called since 2008 traces its heritage back to the founding of The Sun Fire Office in 1710 and is the most recognised brand in the UK market , where it is the second largest general insurer . In 2014 it appointed Stephen Hester , the man who oversaw the restructuring of RBS , as its Chief Executive : his task was to turn the over-stretched RSA group round , and judging from the

56 May 2016