Business Chief Europe Magazine May 2016 | Page 9

RAVE REVIEWS

“ What makes us different to most sentiment engines , which tend to deal with averages in survey returns , is our ability to unpick the multiple elements of the customer ’ s response in their own words ”

– Nigel Shanahan , Founder and Chairman of Rant & Rave
would have a perfect synergy with our proactive messaging platform .”
Shanahan ’ s idea was based on the premise that the most valuable information about a customer ’ s experience is captured in the richness of the any-other-comments box at the end of a survey , rather than in the way they ’ ve ticked a generic set of boxes . And that information is only valuable if you can take the most important sentence verbatim , unpick the sentiment , analyse it and deliver a quick , intelligent response .
“ It took us about 18 months to bring the platform to a sufficiently impressive level to show people ,”
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