As the importance of digital in almost all companies grows , there is increasing emphasis on the Chief Digital Officer ( CDO ), not just as a spearhead for digital transformation but as a ‘ jack of all trades .’ Many believed , wrongly , that the role of the CDO was essentially to make his or herself redundant - in achieving full digital transformation at a company , there would be by definition no reason for the role to exist . But this belief failed to take into account one of the defining features of digital : It ’ s ever-changing . The constant and dizzying evolution of technology demands a similar evolution in the C-suite , and where the CDO was once vying for a position at the table , it now commands a leading role .

Alongside the rise of prominence of the CDO , mobile has exploded and is now a key strategic concern for businesses the world over . Mobile users in the UK spend an average of 66 hours a month browsing on a smartphone , and mobile recently overtook desktop as the primary medium for internet consumption . This presents both huge challenges and equally exciting opportunities for brands . Mobile means that companies can reach their customers wherever they are , and the opportunity for location-specific marketing is only beginning to be properly explored now . The growth of chatbots and messaging app integration is something all brands should be aware of , too , and the very relationship brands have with them .

But mobile doesn ’ t just affect the customerfacing aspects of a business . We are now at the point where it is impossible to separate mobile from the wider role of digital in a business ’ daily operations . Employees can be very feasibly more remote and round the clock availability is possible ( if not always desired ).

With this is mind , this 27-28 April will see Innovation Enterprise play host to the Digital

Innovation Festival London . At the home of Chelsea Football Club , Stamford Bridge , the Chief Digital Officer Forum will take place alongside the Mobile Innovation Summit . Across the twoday event , the pertinent issues from both huge industries will be discussed at length , from some of both industries ’ leading voices .

The Chief Digital Officer Forum will focus mainly on adapting business culture following digital transformation , as well as driving innovation and implementing digital development . It will cover everything from the differing role of the CDO in traditional and online companies to how to get your team onboard with data & analytics . Among those speaking at the event will be Philips , the BBC , the NHS , HSBC , Lloyds , News UK , BBC Sport , Clarks , Time Inc ., and many more .

At the Mobile Innovation Summit , attendees will hear insight from the likes of American Express , Compare the Market , Virgin Active , UNEP , Shazam , Telegraph Media Group , Daily Motion , and many others . The key topics of the event will be the implementation of mobile-first strategies , the importance of user experience ( UX ), the growth of mobile payments , how brands can capitalize on mobile advertising in 2017 and how to build an effective mobile app .

On top of the insight from digital and mobile ’ s leading voices , the festival will provide opportunities for attendees to meet , discuss the industry and share ideas with other executive-level decision makers . Through panel discussions and organised networking sessions , the summit will ensure that every attendee has the opportunity to be heard and potentially find the next great solution for their company .

All readers are entitled to £ 200 off two day passes using the code BRE200 on either registration page .