Through a sharp focus on customer service and technological innovation , the multi award winning Key Retirement reassesses its technology process to significantly grow the equity release market and meet the changing demands of its customer base
As the UK ’ s market leading equity release advisory service , established back in 1998 , Key Retirement has grown exponentially in the last 15 years and has become a multi-award winning equity release service provider .
Under the wider KR Group umbrella , more2life Limited , a specialist lender of equity release , has also established itself as the 3rd largest provider of lifetime mortgages in the same sector within the last 3 years .
Through diversification and establishing itself as the go-to place for the over 55 ’ s seeking to safeguard and maximise income from property and retirement assets , the Group continues to go from strength to strength , with technology playing a vital role .
Part of that growth has come as a result of the private equity firm Phoenix Equity Partners buying the majority stake in the group back in 2013 . This saw the business look inwards at the company ’ s strategic growth moving forward , specifically its underlying technologies .
“ Working closely with Phoenix and the executive board forced us to look at how we incorporate the right strategic roadmap and growth pattern to support the goals and aspirations of the organisation ,” says Darren Halliwell , CTO of KR Group .
“ How do we make the bigger step change and allow room for growth and scale ?”
Following the acquisition , the Group set about achieving key strategic targets with regards to growing
80 May 2017