IDENTIFYING OPPORTUNITIES
LEADERSHIP & STRATEGY
PUBLIC TRANSPORTATION CONGLOMERATE , National Express , which has services in eight countries , recently appointed its first ever Chief Digital Officer . Rob Muir , a former Senior Director at global digital agency McCann , has been chosen to spearhead its digital operations and oversee related strategy going forward .
The intention is to identify and select appropriate technological opportunities to pursue with the aim of best positioning National Express in a crowded sector . It is not a straightforward task , but the new-look digital team is enthusiastically rising to the challenge .
“ First and foremost , I ’ ve known National Express for quite some time ,” Muir says . “ I ’ ve always respected the company as a leader in its sector . For three years National Express was a client of mine when I worked at McCann , and that gave me real hands-on experience from a client perspective . Throughout the process I was really impressed by the calibre of the people here and so the opportunity to join the business was one I grasped with both hands .”
IDENTIFYING OPPORTUNITIES
There are numerous measurements that will need to be met before Muir and his team implement any kind of new technology , but primarily the innovation needs to drive at least one of four main areas . “ Principally , there is an awful lot that is happening within the technology and travel sector ,” says Muir . “ The biggest challenge I see is identifying what is useful tech for the business rather than tech for its own sake .
34 May 2018