and dedicated application to improving what we do for our customers , what we do for our safety , continuously going back through that loop and asking ourselves the pertinent questions . It is a concerted push rather than a granular approach .
“ By looking at the opportunities as a whole , where are they , what can we do better , and what new tech is out there that ’ s going to be useful to us as a business , we can then judge which ones are going to make us more accessible or efficient , going to make travel more affordable or is going to drive the safety element forward . Therefore , it is an iterative process that we go through and what a digital scorecard does is keeps those four important areas at the top of the agenda ”
Looking at how customers are interacting using particular social media channels and analysing what developments National Express needs to bring through are activities that make up the bulk of what a digital scorecard does – essentially a way to summarise current market position to management . Muir and his team will be reviewing and measuring multiple components on a monthly basis to ensure National Express stays ahead of the industry curve .
Muir concludes : “ So far , my time at National Express has been everything I had hoped for upon joining the business and I look forward to the challenges that lie ahead as part of an intelligent enthusiastic team . I ’ m confident we ’ ll continue to make waves across the board .”
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