“ People only recommend extraordinarily good things or talk about extraordinarily bad things . They don ’ t recommend or talk about things that are just ‘ okay ’”
– Allen Adamson , Co-Founder at Metaforce purchasing in the car market revealed that half of customers will now check reviews online before even contacting a dealership . Not just that , but the study would also indicate that we are becoming more picky and impatient : 43 % of the pool of almost 1,500 respondents said that they were more likely to visit a dealership if it had plenty of information on its website , and 83 % expected a response from the dealership within 24 hours of sending an online vehicle inquiry , with 16 %
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