wanting information immediately or within the hour .
However , the nature of the response people are expecting has changed , with only 9 % wanting a phone call from the dealership after they ’ ve submitted an online request . Not just that , but Adamson believes the way we are interpreting the world around us now is changing the way that consumers are recommending products . He says it ’ s now more often about how they appear visually than whether they ’ ve been recommended by one person to another . “ Younger consumers are spending more and more of their time sharing stories , sharing ideas , sharing pictures ,” says Adamson , who is also the founder of marketing and branding consultancy Metaforce . “ With that in mind , I think ‘ word of eye ’ is becoming more important than word of mouth . I think the quality or the visual appeal of things is growing in importance because people are visual to begin with , and now that they can share pictures as fast as they can share words and ideas , you have to look good no matter what you ’ re doing .
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