CLICK TO WATCH : ‘ DNB – S FOR SAVINGS AGREEMENT ’ 141 engineering , data governance and analytics . When it comes to managing this array of vendors , Millar believes that DNB ’ s approach promotes reciprocity . “ I see our technology solution vendors as trusted solution partners ,” he says . “ We work closely together to foster these trusted partnerships where we co-create and deliver value together .”
All of this advanced technology , and the work involved in implementing it , ultimately builds customer-centricity through innovative solutions such as a Data Marketplace that helps drive data driven actionable insights . One area that has benefitted from such insights is the continued development of DNB ’ s online and mobile digital services . “ We ’ re looking at digital channel interaction data to asses customer journeys on our digital channels using a leading edge digital capture solution , provided by D4T4 ”, Millar explains . “ We can assess whether our digital channels are aligned to customer preferences and continuously improve the digital experience .” The platforms can also be optimised to deliver highly tailored digital offerings
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