CIRCULAR PACKAGING
CLICK TO WATCH : ‘ 100 + 2025 SUSTAINABILITY GOALS ’ 163 muscle to get things to change for the common good .”
CIRCULAR PACKAGING
As part of its Circular Packaging pillar , AB InBev has set the target of ensuring that by 2025 100 % of its packaging will be either returnable or made from majority recycled materials . Drinks bottles have traditionally had the propensity for being single use , and AB InBev has been working tirelessly to both enable and incentivise recycling of its bottles . “ We use returnable bottles in a lot of our geographies – our
returnable bottle fleet , as we call it ,” says Frost . “ This is by far the most sustainable packaging ; you just send the bottle back to us . In some countries , we can get 40 turns out of that returnable bottle . There are some costs associated with transporting the empty bottles back and cleaning them so they can be reused but , ultimately , that ’ s massively outweighed by the fact you ’ re not remanufacturing those bottles 40 times over .”
In markets where there is less of a social impetus to recycle , AB InBev deploys ‘ one-way glass ’ that it antici-
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