A CHANGING LANDSCAPE
STEPHEN WHITE , CHIEF OPERATING OFFICER AT YORKSHIRE BUILDING SOCIETY EXPLAINS THE IMPORTANCE OF HAVING A COMMUNITY BANK
17 means getting the best value out of any investment . It drives a culture of responsibility throughout the organisation .”
A CHANGING LANDSCAPE
With its refreshed focus , YBS has looked to evolve within a changing financial landscape while still keeping what ’ s important in mind . Digital disruption is “ only just starting ” in the mortgage and savings market , says Director of Digital & Innovation Ant Warrington , and YBS is keenly aware of the long journey ahead . “ For years , fintech challengers and innovations have been focused on current accounts and payments . Now , we ’ re seeing mortgages become essentially a digital business ,” he comments .
Across the board , consumer expectations are on the up – and as Juryta stresses , competition isn ’ t just coming from other banks or building societies . “ We are consumers of products and services , and the things that used to mark those out don ’ t exist anymore ,” she explains . “ Organisations like Apple and Google are blurring the lines , and we ’ re thinking about finance in a different way .”
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