DANONE
Food and beverage heavyweight Danone has earned its stripes as a sustainability champion – but what ’ s the secret behind its success ?
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F rom evian water to Activia yoghurts , Danone ’ s products are now a mainstay of any household fridge or supermarket shelf . Under its banner , the food and beverage giant hasn ’ t just invented iconic flavours , it ’ s also made a name for itself as a sustainability powerhouse . In 2017 , Danone unveiled a refreshed logo and its very first company signature : ‘ One Planet . One Health ’. This slogan underlines the French multinational ’ s belief that the health of people and the planet are inherently interconnected . It also marked a call to action , urging consumers to join the ‘ food revolution ’ and adopt healthier , more sustainable eating and drinking habits .
It ’ s an impressive mantra , but Danone ’ s commitment to health and sustainability stretches back much further . In fact , it ’ s almost as old as the company itself . In 1919 , Danone ’ s founder , Isaac Carasso , noticed that many Spanish children suffered from intestinal infections . Echoing the previous work by Nobel laureate and Pasteur
MAY 2019