resources to help employees support the firm ’ s vision and goals . But it ’ s not just employees who are an important catalyst of this sustainability drive . Indeed , Faber highlights how consumers are an integral part of this transformation journey and how they ’ ve pushed the firm to better itself . “ Consumers are craving change ,” he says . “ They expect large organisations like Danone to bring our scale of impact to change the world for the better .”
With this in mind , it seems sustainability is set to remain a core tenet of Danone ’ s strategy in the years to come , just as it has been since the business was founded almost a century ago . Indeed , Antoine Riboud , the first Danone Chairman and CEO , said in 1972
that “ there is only one earth , we only live once .’’ Those words kick-started a vision that lives on today . Now , sustainability is an intrinsic part of Danone ’ s DNA , just as much as its beloved brands and flavours . With its 2030 goals , the French food and beverage giant has an ambitious roadmap underway , which is about actions as well as words . Now , with the help of its employees , consumers and partnerships , Danone ’ s sustainability vision is almost in grasp .
217 europe . businesschief . com