Business Chief Europe Magazine May 2019 | Page 35

35 experts aren ’ t necessarily within our own organisation and we need support and strategic direction from outside the business . We ’ re now working much more closely with partners to drive solutions , but also to challenge our own thinking .”
In order to keep thriving for the next 154 years , Yorkshire Building Society must remain nimble , agile and innovative while not forgetting its roots . YBS is there to improve people ’ s lives , and each member of the organisation is passionate about serving the community . As fintech challengers emerge and innovations are developed to keep up with growing consumer expectations , YBS ’ societal commitment is a solid foundation that will not be swayed .
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