Tradeshift was built on a vision : to connect every business across the globe . With its roots in Denmark , Gert Sylvest – and his co-founders Christian Lanng and Mikkel Hippe Brun – dreamt of creating an open business platform for the whole world , not just Europe . By marrying social technology concepts with hard transactions to bridge major digital divides , Sylvest believes Tradeshift has developed a platform that transforms the way businesses can work together ; capable of taking them “ from broken to efficient , from complicated to simple , from archaic to modern ,” as the company describes itself .