Business Chief Europe Magazine November 2016 | Page 28

For NHS Blood and Transplant , digital is at the heart of everything it does , from its customer-facing website and blood donor portal , to the ways that transplant surgeons receive information and make decisions

NHS Blood and Transplant ( NHSBT ) facilitates organ donation and transplantation across the whole of the UK and also manages the supply of blood and tissues , as well as a range of specialist blood testing , for England . And , as Chief Digital Officer Aaron Powell explains , technology is making an incredible impact on the work it does , ultimately improving patient outcomes and saving lives . “ What we ’ re doing has a direct impact in saving and improving people ’ s lives . It ’ s what we ’ re about as an organisation . Whether it ’ s providing services to blood donors that enable them to make appointments to come and give blood or providing services that allow us to accurately and efficiently allocate the precious gifts that people donate to us to the right patient , my job is to make sure the technology services that we offer are resilient and robust to enable the team to do the best possible job that they can do .”

Powell ’ s appointment as CDO for NHSBT in 2015 coincided with the organisation ’ s shift towards a more digital operation . “ My appointment heralded the beginning of a real focus on digital and what digital can mean for what we do as a blood and transplant organisation ,” he explains . “ We had already started to explore digital opportunities but , in line with many public sector organisations , we ’ d focused initially on our customerfacing activity .” So the website and portals for potential blood donors were already developed , making the next step thinking about what NHSBT might do differently as an
28 November 2016